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How Local Businesses Can Demonstrate Expertise Online

Know this: You can’t have authority if you don’t have expertise. And you can’t build trust if you haven’t demonstrated expertise and authoritativeness.


What Is Expertise?

Expert is defined: as A person who has a comprehensive and authoritative knowledge of or skill in a particular area.

Expertise is defined: as Expert skill or knowledge in a particular field.

Someone can have the expertise and complete a task as well or better than others, but demonstrating this online is challenging. In order for a business to place higher than competitors in search results, they must be able to demonstrate expertise better than the others.