Using a Store Locator to Attract More Near Me Searches

Location Pages Are Important

Location pages can be powerful in helping a business that services multiple geographic areas to place in search results. Depending on how many locations it can be time-consuming as well as and expensive, as a web developer or someone with web development skills is required to create each page. With a store locator, these pages can be created through the store locator technology. The page automatically appears on the business’ website through the code snippet that is added to the website. This makes it simple for the business to add a new location page without needing a web designer. A store locator also makes it easy for the customer of the business to enter their ZIP code on the business’ website and find the location closest to them. Customers love this convenience.

Using a Store Locator to Help a Service Area Business

Can I use this Information?-One of our Advice Local partners has given us permission to share how they’re going to be using our proprietary technology, Advice Locator Pages, to help a brand that delivers products to their customers’ homes.

This brand has a single business location, but they deliver to 44 ZIP codes surrounding their business location. Manually creating a service area page for each of these locations would require quite a bit of web development time, and each time the business would like to add a new ZIP code it would require more web development. Our partner has solved this issue for their client with a store locator.

With some modifications to Advice Locator Pages, we are helping to highlight the business’ delivery service and online ordering capabilities on each location page. The technology team at Advice Local is integrating all the important schema and technical elements required to help these pages place in keyword and proximity searches. Meanwhile, the partner is getting all the keyword-rich content written to populate the store locator.

Store Locators Are a Franchise’s Best Friend

Store locators are used to helping businesses show up in search results, as well as drive traffic to their location. Consumers that visit a business’ website love locators, it helps them find what location is closest to them.

This same partner is also using our store locator for a franchise that has brick-and-mortar locations around the United States. The locator will serve as the franchise’s page on the corporate site, and help each location place in search results for the cities/ZIP codes that have the service area.